Like Benjamin Franklin creating the lending library. Critical concept in the evolution of intellectual property. Create a simple license to enable borrowing and 'sampling' (in the broadest sense of the word) for non-commerical use. Sort of like rights versioning, it will create segmentation of IP. Very much like Billy Collins project -- 'give' audio version away via NPR, Garrison Keeler, and it will provide and introduction to people. The awareness expands dramatically through this free use, and over time generates paid use (purchase of books). Creative Commons Site
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